Logo Made in Germany CPM Moscow Spring 2018 - Collection Première Moscow


Booth number: Hall Forum FOH15

About us

ETERNA stands for eternity (Latin aeternum). We place high quality demands on our products, raw materials, suppliers, employees and partners - with a tradition going back many years. The company's history goes back to 1863. Back then the founders, the Hönigsberg Brothers, Viennese lingerie manufacturers, were working on perfecting the perfect shirt fit. The ingenuity of those early years remains with us to this day and is an essential component of our success. Sustainablility and responsible business practices make ETERNA a pioneer in the industry. At ETERNA, quality, sustainability and fashion consciousness are inextricably linked - forever. ETERNA takes its responsibility seriously when it comes to environmental protection, sustainability and fair working conditions, making it a pioneer in the fashion industry. ETERNA makes an unmistakable promise and then sets its seal on it: GOOD SHIRT

Products and services

ETERNA - the German brand of men's shirts and female blouses. The brand is characterized by perfect quality and styles with the tiniest details. The fabrics which in collections used, are antismell and non-iron.

Suitable accessoires, ties from natural silk, scarfs and bacis jersey complete the collection. Tradition is important to us:1863 is more than just the year ETERNA was founded. It's the year our long process of prosperous development began. Our values, rooted in tradition, are reflected in the 1863 premium line. Special quality grades, fabrics made of the finest cotton processed to perfection combine with highquality workmanship to make a line of clothing that needs nothing more than a year to identity it. A year that is as inseparable from ETERNA as the demands we place on ourselves.







News & Innovations

Cover Shirt 

The white shirt is a basic element of every wellgroomed man’s wardrobe. For tattooed men, who focus only on the white shirt, ETERNA has developed a special item. The opaque “cover shirt” conceals everything thanks to innovative yarn designs and superior weaving techniques. The half-ply shirt made...| » Further reading 


ETERNA not only stands for the highest quality of material, but also for transparent sustainability, social responsibility and the best working conditions. Since July 2017, the shirts of the premium line 1863 by ETERNA have been produced in a carbon-neutral manner thanks to compensation: this mea...| » Further reading 

Revolution of Comfort Fit 

ETERNA´s COMFORT FIT combines both wearing comfort and a modern look. Without changing any existing measurements but carrying out slight modifications we visually create a more narrow silhouette – without being uncomfortable. The COMFORT FIT shirt was and will always be ETERNA´s cosy fit which no...| » Further reading 


Medienstr. 12
94036 Passau

Phone: +49 851 98160
Fax: +49 851 9816467

Elisabeth Wagner
International Sales Manager
Phone: +49 170 2248013

Bersaglio Ltd.
Kirovogradskaya str. 23a, bld.1
117534 Moscow

Phone: +7 495 9884480

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